ITO means 2 things to me. My late mother was affectionately known by her grandchildren as ‘Mommy Ito”. In Japanese, ITO means thread or yarn. With her love for sewing fabric into functional pieces that adds warmth to the home as well as turning simple acquaintances into amicable relationships, the name, ITO, is an unsurprising fit. ITO is the care-full thinking organic bamboo linen brand that allows you to share in your passion for your community’s social purpose, promising to deliver affordably premium organic and natural bed, bath, and home linen products. But ITO is more than just a business. It is a passion project, a movement, and a tribute to one of the greatest people I know who have ever walked the earth. May the strength and gentleness of the bamboo remind every ITO owner of the care and support a mother provides to her beloved. May the comfort and softness of the sheets make each slumber serene.